![]() I am working with (wine critic) Antonio Galloni in Napa and Sonoma as well. Hyland: How many different wine zones have you mapped in Italy? And now Napa Valley as well, correct? Still, it was not immediate – only a portion of producers and wine lovers thought it was very important. By 20, when I made them again in a smaller format and inserted them in my publication Enogea, the reaction was very different. So there was no interest in the maps at first. The producers saw the map and said nothing. They were hanging on the walls at VinItaly. Masnaghetti: In 1994, nobody wanted maps. Hyland: What has been the reaction of producers when they see your maps? Map of the Barolo commune created by Alessandro Masnaghetti Map courtesy of Alessandro Masnaghetti To make the maps, you have to be well organized. How to manage all this information I have collected all these years is the challenge. If you know the producer and what they think of the vineyards, it gives you a better understanding of the region. Making the maps helps me better understand what the producer is telling you and the mentality of the producer. There is always something I am discovering. Masnaghetti: I have learned so many things, But I have not finished. Hyland: What specific things have you learned from creating these maps that have helped you understand the Barolo and Barbaresco zone or other appellations? It’s about the knowledge you build during your life, tasting wine and talking with the producers. To produce those explanatory texts, you have to know the region, and about the wine culture. What is important is the explanation you find on the back of the map. What is important is to create a wine map that talks to a wine lover. Everyone can draw a map if they have the graphic software. Making a wine map is not only drawing roads. I starrted with the satellite imagery you can find on the map. Hyland: Can you talk about the process you have in creating maps, or is this a secret? In 1989, within 6 to 7 months, I changed my work to being a wine taster. During the second half of the 1980s, my passion for wine began to grow and became more important than food. But for an interest in food, you need to learn about wine. My dream was to become a pasticcere (pastry chef). I loved to go to restaurants, I loved to cook. At the beginning my passion was not wine, but food. Hyland: When did you first start to enjoy wine, especially Barolo? If it was good, then I would publish maps in a larger format. I inserted the maps in my newsletter Enogea in a smaller size, and waited to see what the reaction would be. Veronelli was very happy with the project and printed 3000-4000 copies, but we only sold 20-30 copies! So I waited more than ten years to create other maps, starting again in 20. ![]() I created my first map for him at that time, which was a map of the communes of Barbaresco. Masnaghetti: It was in 1994, when I was working for Luigi Veronelli (a famed Italian wine critic). It does not store any personal data.Hyland: When did you first become interested in creating vineyard maps of Italy? The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. ![]() The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. ![]() Necessary cookies are absolutely essential for the website to function properly. ![]()
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